MOOCH London - Created by two mums with a passion for craft and beautiful things.
Our Story
Our Story
Our Mooch London stores are more than shops – they're a celebration of thoughtful gifting and distinctive design. An independent gift and lifestyle brand with four beautiful stores across Greater West London and an ever-growing online presence, Mooch London is rooted in community, creativity, and craftsmanship.
The Beginning
The story of Mooch London began with Evelyn and Sandra – two friends with a shared love for meaningful objects, timeless design, and a desire to bring joy through beautiful things. Combining their backgrounds in retail and creative industries, they set out to build a space that felt personal and curated – a reflection of their values and aesthetic.
From our first store opening in Northfields, Mooch London was never about following trends. Instead, it was about discovering the kinds of pieces that tell a story – whether it’s a handcrafted ceramic from Cornwall or a sustainably made textile from India. Evelyn and Sandra have always believed in sourcing with purpose, seeking out independent makers, small batch producers, and artisan studios both locally in the UK and around the globe.
Our Philosophy
Every item at Mooch London is handpicked with intention. We champion authenticity, sustainability, and craft – values that guide our buying philosophy and connect us to the people who make the things we sell. Whether it’s a thoughtful gift for a friend or a little something for yourself, Mooch offers more than just a product – we offer pieces with heart.
We believe in small businesses supporting small businesses. That’s why we work closely with independent suppliers, many of whom we’ve built lasting relationships with over the years. It’s these connections that give Mooch London its unique soul – a place where every visit feels like a discovery.
Today and Tomorrow
With high street shops in Northfields, Pitshanger and Barnes – and a growing online community – Mooch London continues to evolve while staying true to its roots. As we look to the future, we remain dedicated to bringing you items that feel good to give, beautiful to own, and respectful of the world they come from.
Thank you for being part of our story.
Ev and Sandra X
