For Kids and Baby

An enchanting newborn gift, let babies dream sweetly with a Blossom Cream Bunny ‘Berry’ Musical Pull. Our most loved Bashful Bunny, in soft cream f...

The signature striped, quick-dry towel that started it all, shrunk down to child-size. Kids can take it to the beach, use it in the bath or wear...

The signature striped, quick-dry towel that started it all, shrunk down to child-size. Kids can take it to the beach, use it in the bath or wear it...

No time to wait for a towel to dry? Neither do we. Grab a quick dry beach must-have from the sun-loving, colourful Summer collection to eliminate d...

Gobfrey Whale Shark may not look like he's having a whale of a time (that's because he's a shark), but he really is, it’s just a frown of concentra...

With fiery fuchsia fur and green tufty fronds, Amuseables Dragon Fruit might look a little wild… but don’t be fooled, she’s the zennest yoga instru...

Amuseables Treasure Chest is full of tales and treasures from across the seven seas and beyond! From the Caribbean to the South China Sea, there is...

From Oahu to Uluwatu, Amuseables Sports Surfboard is seeking out the best and biggest waves around the world. Working on all his tricks – from barr...

With feathers like a sunset and a flair for fruity concoctions, fabulous flapper Squawkatoo is legendary for her beach party café! Renowned for sha...

Meet Budgeby Parrot – lifeguard extraordinaire, sun-seeker, and all-round beach bon vivant! Eyes to sea and poised for action, he spends his days ...

Amuseables Boiled Egg Scuba can't wait to explore! With super-soft fur in cream and yellow, embroidered goggles and blue suedette flippers, this eg...

Ricky Rain Frog is ready to relax. Our favourite grumpy frog has found a duck rubber ring in bright yellow cotton to compliment his soft, pea-green...

Amuseables Ukulele is here to get the party started! The life and soul of every event, this Uke is the perfect plus one – bringing smiles and joy f...

Amuseables Pammie Palm Tree provides a personal paradise with a watchful eye and a shady spot to relax and unwind. A tranquil palm that stands tall...

Amuseables Coral loves lounging on the beach, soaking up the sun and paddling in the shallows. While searching for the best beach to relax on, she’...

Amuseables Aruba Coconut is all about rest and relaxation wherever it can be found. From poolside to private beach, Aruba is all about fun in the s...

Amuseables Lemonade has a zest for life, and is ready for the next adventure. From exploring tropical islands to going for long drives, this lemona...

This gorgeous little bag is made from soft stripy fabric and is detailed with a sweet pink scallop and an embroidered cherry detail! Featuring a ma...

Add a little sweetness to your day with our sweet little Strawberry Bag! Our fruity shaped bag features leaf detailing and is perfect for keeping y...

Our adorable Strawberry Bag is giving us all the summer vibes! Our fruity shaped bag features leaf detailing and is perfect for keeping your summer...

Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him a teddy bear lullaby, or maybe just r...

A timeless character for curious newborns, easy to grab by any one of his four paws or round tummy and gently jangle. This loveable cub has a rich,...

Introducing Amuseables Cloud Musical Pull, a gentle lullaby to brighten any nursery! Gently pull on the smiling blue raindrop and an original Jelly...

Ewert Sheepdog is here to play, round up joy, and share cuddles! In long, textured cream and grey fur with bright eyes and long tail, Ewert has sti...

Wonda Wombat may be nocturnal, but she is always ready for a cuddle! In soft two-tone fur with the sweetest face, Wonda has a large chocolate drop ...

Derreck Dog may be frowning, but he’s really a super friendly fellow! Soft and squat in brown fur, Derreck has an oatmeal tummy perfect for belly r...

Amuseables Collette Tarte Au Citron is sweet, zingy, and perfectly baked. A textured, golden pâte sucrée base is filled with a soft lemon custard. ...

Amuseables Milie Mille Feuille is layered for perfect cuddles. Fluffy crème pâtissière is layered between textured beige pastry, and topped with a ...

This adorable yellow corduroy dinosaur soft toy comes in 2 sizes and is perfect for cuddling and playtime. Made from soft, textured corduroy fabric...

This T Rex dinosaur toy comes in 2 sizes and is made from soft, blue corduroy fabric, giving it a unique and tactile texture. Its bright blue color...

This adorable green triceratops comes in 2 sizes and is made from soft, durable corduroy fabric, making it perfect for cuddles and playtime. Standi...

If I Were A Calf is the perfect adventure for curious babies. A chunky board book with touch-and-feel panels, tactile cover, and vibrant pictures, ...

Jungly Tails Book allows little ones to explore the different tails of their favourite jungle Jellycats. An adorable touch-and-feel cloth book with...

Bashful Patchwork Brown Bunny is soft and sweet in many shades of brown! From toffee to honey to chocolate, this bunny is a collage of iconic Bashf...

Bashful Luxe Bunny Curly is a curly-twirly bundle of joy! A muddle of honey curls, Curly is soft and sweet with a fluffy cream bobtail. With lop ea...

Bashful Luxe Elephant Thuddeus has a nose for adventure. In luxuriously soft grey fur with a fluffy tail tip, Thuddeus uses that long, curved trunk...