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The towel that started it all, on our quest to make the world a little brighter. Quick-dry, sustainable and sand-free, this towel design was the beginning of our superhero origin story.
Our sustainability pledge back in 2020 saw us commit to ensuring that all of our products are made from 100% recycled, post-consumer plastic bottles, which would have otherwise been left to pollute the planet. There are at least 20 plastic bottles in each towel, and all of our products are made by suppliers who are certified by the Global Recycled Standard. No compromise on comfort though - our products still maintain their luxury feel.